They offer a large range of brands which allows them to provide all different price points to their customers. They have been located in Seaside Park for over 40 years and in Lavallette for over 35 years. It is a family-owned and operated business that has been a staple in the NJ Shore community offering bathing suits, beach supplies and beach apparel to locals and tourists.

The beach is where their heart is, and they offer a really cool store along the shore. Their main goal is for customers to leave with an item that truly makes them feel happy and confident. Options to purchase include On-line & in the store.